A City-Wide Smart Parking System Driving Efficiency and Revenue
Towne’s fully integrated platform helped a California city optimize scarce parking resources, modernize payments and enhance the resident and visitor experience.
The Challenge
A coastal California city with more than 23,000 residents that welcomes nearly 7 million visitors per year found its parking space at a premium, with congestion and limited traffic control creating a need for a smarter solution.
The city was challenged with:
Managing scarce parking resources across a busy, high-demand area.
Reducing congestion while providing a smooth parking experience for both residents and tourists.
Offering real-time information and a user-friendly interface for parking payments and guidance.
Integrating data collection, revenue reconciliation, and usage monitoring for effective city management.
The Solution
The city partnered with Towne to deliver a complete smart-city parking system, including fully integrated hardware and software with our Nexity by Towne platform, including:
- Outdoor parking guidance system with sensors providing real-time occupancy tracking.
- Custom mobile application for drivers to easily locate, pay for, and manage parking.
- Web payment portal that’s fully integrated to handle all payment and administrative needs.
- Revenue management tools with automated data collection and reconciliation, supporting dynamic rate management and space utilization.
- Smart-city features: Real-time availability, congestion management, and ‘find-my-car’ tools for over 300,000 users.
The Results
A city-wide parking solution that enhances the resident and visitor experience, boosts revenue, and manages parking resources effectively.
- Monthly revenue doubled, with some months tripling since installation.
- Reduced congestion and improved parking efficiency, creating a smoother experience for residents and visitors alike.
- Over 90,000 active app users, making mobile payments convenient and seamless.
- Balanced payment adoption: 49% via mobile app, 51% via web portal, with Apple Pay accounting for 70% of transactions.