A Data-Driven Approach to Parking that Saved Millions
A major corporate campus saved millions through accurate wayfinding and reliable data while improving the employee and guest experience.
The Challenge
A large corporate campus was struggling with an outdated and unreliable parking guidance system across its garages. Their existing wayfinding technology delivered only ~50% accuracy, creating a frustrating arrival experience for employees and key visitors. Inaccurate occupancy data led to wasted time searching for open spaces, increase congestion during peak hours and reduced productivity.
In addition to improving accuracy and traffic flow, the client wanted to extend guidance technology to outdoor lots and introduce a mobile experience that would direct staff and VIP visitors to the correct parking locations in real time. The client was also considering a significant parking expansion as a solution without proper data for asset planning.
The Solution
Towne implemented a comprehensive, next-generation parking guidance system along with premium wayfinding technology as part of our Nexity by Towne platform.
Enhanced Parking Guidance
- Installed a modern guidance system for employees and visitors.
- Deployed premium wayfinding technology that delivers highly accurate, realtime space availability.
- Enabled real-time tracking of employee occupancy data and active management of VIP and executive parking areas.
Intelligent Mobility Insights
Nexity’s analytics and automation capabilities provided the corporate campus with a strategic framework for workplace mobility, including:
- Return-to-Office Support: Delivered actionable data on employee arrival patterns and occupancy trends.
- Asset Planning Intelligence: Provided insight into whether new parking infrastructure was needed—or if existing assets could be optimized instead.
- Special Access Management: Monitored highvalue spaces such as executive, accessible, mobility, and service bays to ensure proper use.
- Contract Value Creation: Enhanced service delivery and insights that enabled broader campuswide partnership opportunities.
The Results
The integrated guidance and intelligence platform delivered significant operational, financial, and experiential benefits:
$1.25M Annual Productivity Gain
Reduced time spent searching for parking has translated into major productivity improvements for employees and a seamless arrival through departure experience.
$10–$20M in Deferred Capital Expenditures
Accurate occupancy data eliminated the need for costly parking expansion projects, enabling the client to optimize existing assets instead.
Improved Employee and Visitor Experience
Active monitoring of executive and reserved spaces reduced disruptions, increased availability, and streamlined the arrival experience for key personnel.