Technology & Innovation Built to Elevate Experiences and Performance
Towne’s technology platform was designed to connect people, data, and operations to deliver seamless arrival-through-departure experiences.
Our technology enables better experiences, smarter decisions, and stronger outcomes at every touchpoint.
At Towne, technology is not an add-on—it is a core enabler of better experiences and better results. Through our Center for Technology & Innovation, we develop and deploy strategies that are:
- Designed to support customers, clients, and our associates
- Built to optimize performance across parking assets
- Backed by data-centric platform for actionable insights
- Continuously evolving to meet today’s dynamic landscape and client needs of the future
Our focus is simple: use data and technology to make every moment work harder and feel better.
A Connected, Data-Centric Technology Ecosystem
Towne’s technology ecosystem combines proprietary platforms, best-in-class partner solutions, scalable infrastructure, strong data governance and advanced analytics capabilities to support long-term growth.
Together, these elements create a connected, data-centric environment that supports experience, performance, and long-term growth.
Nexity by Towne is the industry’s first fully integrated parking and mobility technology platform delivered by a single, trusted partner. Nexity combines hardware, software and data into one platform – customized to drive measurable results and unlock the full value of any asset.
Key capabilities include:
- Next-generation, modular technology
- One solution provided by a single, trusted partner
- Data-driven portfolio level visibility
- Integrated revenue optimization
- Reduced operational costs
- Seamless customer experience
- Enhanced asset value
Our technology strategy includes a proprietary revenue optimization platform designed to unlock the full financial potential of parking assets while preserving a positive customer experience.
How we drive value:
- Dynamic pricing and rate optimization
- Demand forecasting and utilization insights
- Revenue analytics and performance dashboards
- Identification of new and incremental revenue opportunities
These capabilities allow our clients to maximize revenue, improve yield, and make informed decisions with confidence.
Operational Efficiency at Scale
Data-driven insights power smarter decisions and more efficient operations across diverse environments.
Operational benefits include:
- AI-driven hiring strategies to help identify the best talent for our clients and company
- Labor optimization and scheduling that balance exceptional service delivery with productivity goals
- Performance tracking and benchmarking
- Exception management and rapid issue resolution
- Standardization and scalability across locations
The result is lower costs, stronger consistency, and improved day-to-day execution.
Technology that optimizes revenue, efficiency, customer experience and enables our teams.
Our associates are central to delivering great experiences—and our technology is designed to support them. Empowered teams deliver better outcomes for clients, customers, and communities. We equip teams with:
Intuitive tools that simplify work, including AI-based labor planning and scheduling solutions
Real-time information and visibility into performance and impact through Towne Vision
Platforms that support communication, engagement, and learning, including Towne Link, which enables two-way communication, access to training, and our Towne Operating Standards
Ready to Get Started
Ready to see how Towne’s can elevate experience and performance at your location?