In this current episode of Harder Than It Looks, host Brian Wolff sits down with Shareena Sandbrook, Chief Commercial Development Officer at Towne and former Co-Founder & CEO of Frogparking. What unfolds is more than a conversation about parking technology—it’s an honest look at entrepreneurship, innovation, leadership, and the relentless drive behind building technology that solves real-world problems.

From early startup challenges and global expansion to the future of fully integrated parking and mobility platforms, Shareena shares the experiences, risks, and lessons that shaped her journey and the vision behind Nexity by Towne.

Key Takeaways from the Episode

  1. Solve Real Problems, and Growth Follows
    Nexity by Towne’s success came from addressing real-world inefficiencies—manual enforcement, fragmented systems, and outdated infrastructure—with practical, scalable solutions.
  2. Focus Is a Competitive Advantage
    A disciplined approach to the right deals, the right customers, and a strong reputation has been central to long-term success. In Shareena’s words, reputation is everything.
  3. Integration Is the Future of Parking Technology
    Disconnected systems create friction, inefficiency, and revenue leakage. A fully integrated, end-to-end platform like Nexity delivers better performance, faster operations, and a superior user experience.
  4. Leadership Is Built on Shared Purpose
    From leadership to frontline teams, success comes from alignment around a common mission. No role is too small—and no leader is above the work.

Why This Matters for the Future of Parking and Mobility

As the industry evolves, the shift toward fully integrated, data-driven platforms is accelerating. Nexity by Towne represents a fundamental change—moving from fragmented tools to a connected ecosystem that improves efficiency, enhances the customer journey, and unlocks new revenue opportunities.

Explore how Nexity by Towne is redefining parking and mobility—and what it takes to build something that truly changes an industry.

Check it out: Youtube | Spotify | ApplePodcasts