Reinventing Airport Parking with Innovative Parking Guidance Technology
An International Airport partnered with Towne to cut congestion, eliminate equipment issues and enhance the arrival experience with a fully customized guidance solution.
The Challenge
An International Airport in the Northeast welcomes more than 2.6 million passengers annually, connecting to 23 destinations with over 60 flights daily. With such high traffic, the airport was faced with two persistent challenges:
- Congestion & long cruising times as travelers searched for parking.
- Unique maintenance and safety concerns caused by birds nesting on existing parking equipment.
The airport needed a customized solution that would both improve the passenger experience and overcome operational inefficiencies.
The Solution
The airport partnered with Towne to design and implement a future-ready, customized parking guidance system – featuring the inverted dropper. Our Nexity by Towne platform was specifically tailored to address their unique environment while improving customer flow and operational performance.
Key innovations included:
- Guidance Droppers: Inverted “chandelier” LED droppers that prevent bird nesting and provide clear, dynamic guidance to open spaces.
- Enhanced visibility: Each dropper uses four LEDs—double the brightness and clarity of standard systems—ensuring travelers can easily locate available parking.
- Custom-designed wayfinding signage aligned with ROC’s branding for a cohesive, professional look.
- Car Counters: Ceiling-mounted technology that improves accuracy while minimizing movement, maintaining seamless operation during peak travel.
- Integration API with Mapco: Real-time parking availability displayed directly on the airport’s website, enabling travelers to plan ahead and further streamline the arrival experience.
The Results
Nexity by Towne’s tailored parking guidance solution delivered immediate, measurable improvements for the client:
Reduced congestion and cruising times by efficiently guiding drivers to available spaces.
Eliminated maintenance disruptions caused by nesting birds, safeguarding equipment performance.
Increased passenger satisfaction with faster, clearer parking experiences, even during high-volume travel periods.
Future-proof operations with a system that addresses visibility, reliability, safety, and environmental challenges.
By pioneering the world’s first inverted dropper parking guidance system with Nexity by Towne, this airport has set a new benchmark for airport parking innovation.
With guidance, signage, counters, and API integration, the airport now operates a parking guidance system that is not only efficient and reliable but also uniquely customized to their environment.