Solving Congestion at a Premier California Shopping Center
A tailored deployment of Nexity by Towne for a premier California shopping center dramatically improved traffic flow and customer satisfaction while re-enforcing the clients premium brand.
The Challenge
A premier shopping and entertainment destination in California with more than 2,300 parking spaces across multiple structures needed a sleek, low profile parking guidance solution to reduce persistent congestion and improve the guest experience—an issue that had become urgent due to ongoing customer complaints.
Visitors regularly faced slowdowns caused by drivers circling for open spaces, leading to a frustrating arrival or departure experience, less dwell time and decreased satisfaction. The center required a guidance system that not only solved these operational challenges but also complemented its premium brand and visual aesthetic.
The Solution
Towne deployed a series of tailored enhancements as part of the Nexity by Towne platform to streamline parking flow and elevate the guest experience:
- Parking Guidance System & Wayfinding Signage to help drivers quickly identify available spaces.
- Flush Mounted Solar Sensors to preserve a clean, low profile appearance throughout the property and avoid major construction costs.
- Custom Housing and Mounting integrated seamlessly into existing light fixtures to align with the center’s design standards.
- Elongated Barrier Gate with Remote Access Fob to optimize controlled access and operational efficiency.
- Enhanced compliance module enabling manual mailing lists to support improved revenue opportunities.
- Indirect Revenue Enhancement by guiding drivers to available parking nearest a destination with less cruising time and more time in stores.
The Results
The new fully integrated platform delivered measurable improvements in parking efficiency, utilization, and customer satisfaction:
- 16% faster time to find parking, significantly improving the arrival experience and contributing to higher dwell time.
- 27% reduction in cruising traffic, reducing congestion throughout parking areas and a frictionless entry and exit.
- 85% parking utilization, maximizing the performance of existing infrastructure.
- Able to delay a $20M new garage build avoiding $600k in construction costs for significant operational savings.
- The seamless parking experience improved visitor satisfaction with noticeably fewer parking-related complaints