Adam Martinez serves as Towne’s Senior Vice President of Sales for Hospitality, Commercial and Nexity. In this role, he leads enterprise growth strategies across national verticals, driving large-scale partnerships that align with client objectives and Towne’s long-term vision. Adam oversees business planning, forecasting, and execution for multi-site opportunities spanning hospitality, multi-family, and commercial markets.

With over 16 years at Towne, Adam has progressed through a range of leadership roles, including Vice President and Director of Business Development, District Manager, Area Manager, Account Manager, and Assistant Account Manager. His extensive operational expertise, combined with strategic insight and financial acumen, has fueled consistent revenue growth and deepened client relationships. He is known for his ability to scale high-impact solutions across diverse and dynamic environments—from luxury hotels to complex commercial properties.

Adam began his hospitality career at the Loews Miami Beach Hotel, where he gained hands-on operational leadership experience. His blended background in operations, sales, and client strategy enables him to deliver exceptional performance and value across every phase of the customer journey.

Adam holds a bachelor’s degree in Economics and Finance from the University of Miami.