PLYMOUTH MEETING, PA (July 16, 2026) —Towne, the leading tech-driven multi-service arrival-through-departure experience company, is proud to announce that Laura Schue, Director of Revenue Optimization, and Chris Borinsky, District Manager, Nashville, have been named to the National Parking Association’s (NPA) 40 Under 40 Class of 2026, a prestigious national recognition honoring young professionals who are shaping the future of the parking, transportation and mobility industry.
Laura has built her career at the intersection of hospitality, parking operations and revenue management, helping transform how parking assets are managed and monetized. As Director of Revenue Optimization, she has led the deployment of Towne’s AI-powered dynamic pricing program across the company’s hospitality portfolio, helping clients maximize parking revenue through real-time, demand-based pricing strategies while maintaining exceptional guest experiences. Through her leadership, properties utilizing Towne’s dynamic pricing program have achieved more than 15% revenue growth per location while maintaining guest satisfaction and parking demand.
With more than 14 years of experience at Towne, Chris has demonstrated exceptional growth and impact, advancing from a valet to leadership roles across operations, finance and commercial parking. As District Manager in Nashville, he is recognized for building high-performing teams, driving operational excellence and fostering strong client partnerships. His leadership played a key role in leading Towne’s commercial parking operation in Nashville helping lay the foundation for success in a growing segment of the business.
“Laura and Chris exemplify the leadership, innovation and commitment to excellence that define Towne,” said Jackie DeChamps, Towne’s COO. “We are proud to see them recognized by the NPA’s 40 Under 40 program and celebrate the impact they continue to make on our organization, our clients and the industry.”
The NPA’s 40 Under 40 program recognizes high-performing individuals who are innovating, mentoring and elevating the industry. Laura and Chris join a distinguished group of Towne leaders who have received this honor, underscoring the company’s longstanding commitment to leadership development, innovation and advancing the future of the parking industry.
Towne congratulates Laura and Chris on this outstanding achievement and thanks the NPA for continuing to recognize and celebrate the industry’s rising stars.
To learn more about Towne’s parking, mobility and hospitality solutions, visit towne.com.
About Towne
Towne is an exceptional arrival through departure experience company. With its best-in-class parking and hospitality solutions and its fully integrated technology platform, Towne delivers seamless parking and mobility experiences in the places where people live, learn, work, play, rejuvenate, and recover. Towne’s 14,000 team members create smiles by delivering exceptional experiences for the millions of people they proudly serve each year. For nearly 40 years, Towne has been committed to providing the best experience, delivered by the best team, powered by innovative technology, enhancing lives and communities. For more information, visit Towne.com and follow us on LinkedIn.
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