T-Park selected for being an innovative parking technology solution for delivering new profit for hotel owners and operators.
Philadelphia, PA – February 3, 2025 – Towne Park, a leading provider of tech-enabled parking and hospitality solutions, is proud to announce that its T-Park solution has been named the winner of the 2025 ALIS Tech Challenge. This award recognizes the innovative technology of the T-Park gateless digital parking revenue system, created specifically to meet the needs of hotel owners and operators. Competing against 10 leading hospitality technology companies, T-Park stood out for its ease of use for hotels and guests and its proven ability to drive high-margin revenue with no capital investment or operating expense.
The Tech Challenge, held at the Americas Lodging Investment Summit (ALIS) in Los Angeles, is one of the most prestigious hospitality technology competitions, judged by six top hotel executives. The competition spotlights solutions that deliver real financial and operational impact, helping hotels enhance profitability and efficiency. The judges included Lan Elliott, Principal Acacia Hospitality & DEI Advisors; Justin Epps, Managing Director for the Hotel Group Barings LLC; Sourav Ghosh, EVP & CFO Host Hotels & Resorts; Miraj Patel, Chairman AAHOA & President Wayside Investment Group; Neal Patel, Managing Partner Blue Chip Hotels and Tracy Prigmore, Managing Partner TLT Solutions.
“T-Park isn’t just an innovative parking solution—it’s a profit strategy for hotel owners,” said Joshua Miller, Senior Vice President of Revenue Optimization at Towne Park. “Winning the ALIS Tech Challenge validates the impact T-Park has on asset value, margins, and portfolio profitability. We’re proud to offer technology that immediately creates financial performance without requiring capital investment or operational changes.”
T-Park’s gateless, digital self-parking system is easy to use for hoteliers and guests. It leverages several technologies working together including mobile payment, PMS integration, license plate recognition enforcement, AI-based machine learning dynamic pricing and inventory distribution, and automated revenue reconciliation. Unlike other solutions that focused on future innovations, T-Park was recognized for its immediate, measurable financial results and is available today.
“New technologies offer hotels solutions to enhance operations and profitability in a time where the industry is facing rising operational costs and staffing challenges,” said Kara Filer, Senior Vice President of Strategic Partnerships at the American Hotel & Lodging Association (AHLA) and 2025 Tech Challenge Host. “The Tech Challenge is about showcasing the best hotel technology products that drive day-to-day operations and increase the bottom line. The judges recognized that the T-Park product embraced the challenge and delivered financial performance for owners and operators. AHLA congratulates Towne Park for its innovation.”
Towne Park successfully partners with hotel owners and operators nationwide to transform parking from a passive asset into a high-yield revenue stream.
T-Park is an ideal self-parking revenue collection system for select-service and mid-scale hotels, Towne Park also offers a full range of brand enhancing, revenue generating parking and hospitality solutions to support most any hotel within an owner’s or operator’s portfolio. Towne Park currently serves more than 500 leading hotels in the industry—and more luxury and big-box hotels than any other provider.
To learn more about T-Park or any of Towne Park’s solutions visit townepark.com.
About Towne Park
Towne Park is the leading tech-enabled, multi-service parking and hospitality solutions provider serving premier hotels, healthcare institutions and residential properties nationwide. Supported by more than 12,000 team members, Towne Park is the only company with a comprehensive suite of parking, mobility and hospitality solutions focused on delivering exceptional experiences from arrival through departure. For more information, visit darylh1.sg-host.com/.
About ALIS
The Americas Lodging Investment Summit (ALIS) is the leading and largest hotel investment conference, bringing together hotel executives, investors, developers, and technology leaders to discuss key trends shaping the hospitality industry. The ALIS Tech Challenge is a premier competition recognizing the most transformative technologies that drive profitability and operational excellence for hotel owners and operators. For more information, visit https://www.burba.com/ALIS.
